We are a Product Discovery Studio

We leverage our years of experience in building MVPs to help teams along the early stages of product development and align them on product vision, discover business opportunity, and validate it with target customers. It all comes down to one goal - helping you "build the right thing".

Product Discovery is a missing peace of your Product Development process.

How we work

We believe that applying structure to innovation process facilitates the collaborative creation of usable and viable products


Align the team on common long-term vision and challenges ahead.


Discover diverse perspectives and useful solutions to the problem.


Validate the solution concept and prototype with qualitative user feedback.

Frameworks we use

We leverage proven product frameworks...

Design Sprint 2.0

Improved version of Google Venture's (GV) Design Sprint, a 4-day process for testing ideas and solving complex problems with the target customers.

Continuous Product Discovery

Product Discovery methodology, popularized by Teresa Torres, focused on achieving desired outcome by conducting iterative research activities & weekly touch points with customers.

Customer Discovery Model

First step of Customer Development Model, developed by Steve Blank, concentrated on testing hypotheses and understanding customer problems, needs, and desires.

Tools we USE

...and best-in-class remote collaboration tools

Mural | Miro

We are an official member of Mural Consultant Network and Miro Professional Network, which let us facilitate structured and collaborative remote workshops on real-time digital whiteboards.

Figma | Webflow

Figma helps us design beautiful UI elements, UX flows, screen mock-ups and build interactive test-ready prototypes. We use Webflow to build Landing Pages & no-code prototypes.

Maze | Sharewell

Maze and Shareweel enable us to conduct both moderated and unmoderated customer interviews and usability tests.